Even It Up!

Shifting the balance for jobseekers

What is Seek playing at?

with 11 comments

Seek are clearly launching some sort of campaign… we clicked on the link in the ad, but were redirected to a “cliffhanger” page.   However, we do find it interesting – and a tad hypocritical – that given the focus on scam, fake and bogus job ads (and Seek’s protestations that they do everything in their power to ensure it doesn’t happen – see  Even It Up! Forums and Seek’s CIO’s input), that Seek would actually have “fictitious ads” in their advertising campaign.

And it ‘s a shame the job is a sham, because here we were thinking that Diane Lee from Even It Up! had found her perfect job!

You can view the ad (and link) here.  What do you think?


Written by evenitup

October 8, 2009 at 6:44 pm

11 Responses

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  1. Iamagirl69, we’re not causing untold misery.

    Ever larger numbers of jobseekers are flocking to use our very helpful website – 3.6 million visitors last month according to Neilsen, and all time records.

    Lighten up a little.

    Carey Eaton

    October 27, 2009 at 4:39 pm

  2. Funny? Where are all the glib Y GEN advertising consultants now that the REALITY of jobseeking comes out in the open???? Not so sniggly, tiggly, giggly now………….??


    October 20, 2009 at 1:12 pm

  3. If it exists, you’ll find it on SEEK


    Carey Eaton

    October 9, 2009 at 2:25 pm

  4. Hi, I work on the marketing team at SEEK. I am pleased that you came across our new campaign. The above reply post is correct, there is nothing fraudulent about the ad above. It is there to provide entertainment and inspiration to jobseekers. The campaign idea was researched across New Zealand and Australia. Jobseekers loved that we had a campaign that wasn’t about fear or doom and gloom. Jobseekers have been through a tough time in the last year or so, and are looking for a little fun and inspiration. We are not misleading them in any way and are quite clear that this position is part of our campaign.

    You are absolutely correct about the focus we have on scam, fake and bogus job ads that would do any type of harm to jobseekers. It is a serious matter, and we continually ensure our jobseekers are protected. We do everything in their power to ensure it doesn’t happen.


    October 9, 2009 at 1:33 pm

    • To paraphrase my post on my Forum: job hunting – in most people’s experience – is neither fun, entertaining or inspirational. It is a high stakes situation, where people feel disempowered, and where decisions – often arbitrary and subjective ones – are made about their lives and livelihood – check out comment on this blog and in the Even It Up! forums and you get the picture. What I objected to was that Seek’s campaign seeks (pun intended) to make light of a situation that causes jobseekers much distress, fake ads and scams being one of the components.


      October 11, 2009 at 1:58 pm

  5. I’m with krang on this one… it’s obviously not a fraud nor is it attempting to be. And what else is a job ad website going to use in marketing and advertising campaigns?
    There really are a lot more issues out there, like the “recruitment company” that was ripping off international students promising them jobs as long as they attended “training courses”.


    October 8, 2009 at 11:18 pm

    • If you are a regular reader of this blog, or visit the Forums on Even It Up! you will know that Even It Up! highlights many issues relating to jobseeking and attempts to bring them into the public domain for discussion. This is just one of many…


      October 11, 2009 at 2:01 pm

  6. I think you made a bad call on this one. Bogus/scam/ fake ads are deceptive and pretend to be real. This one is quite explicit about being fictitious, and I actually find it a little amusing.

    It would be hypocritical if Seek used ads that didn’t tell the user what they were, or if it didn’t have that line in bold at the bottom, and was a *plausible* enough job, and it promised something else to the user. This ad fails on any of those criteria.

    There are real, substantive issues out there in the job market that deserve our attention, criticism or scorn. This is a non-issue. I’m surprised you got so worked up about it.


    October 8, 2009 at 10:34 pm

    • Sorry you feel that way…. see my response to Seek’s marketer, which will hopefully give you more insight as to why I wrote about it.


      October 11, 2009 at 2:02 pm

      • These ads are poorly thought out, show little creativity and in general appear to be designed to detract from the REAL issues that job-seekers face, which is a grossly unregulated Recruitment industry, employers using a number of indirect discrimination techniques, (e.g. your too educated, don’t meet the cultural fit, need someone at a more base-line level, etc, etc, etc.) and employers clearly taking full opportunity of the current economic client to lower wages, increase hours, (and duties performed in a particular job) and lowering conditions, whilst at the same time, giving themselves hefty payrises and utilising corporate/government welfare, (i.e. the productivity placements scheme is a classic example of this) for their own financial gain.

        Furthermore i find it offensive that SEEK appears to be making no effort to fight the mass duplication of job advertisements on their site, and the fact that a number of recruitment agencies on their site continue to use practices such as “Phishing” and advertising for positions that are either non-existent and or misleading in their advertising etc.

        SEEK, when i see the YOU making a concerted effort to fight these ills which create untold misery and angst for the numerous thousands of job seekers who use your site, (and others) i will laugh at your inane ficticious job advertisments!

        Until then……..COMPUTER SAIDS NOT FUNNY!!


        October 16, 2009 at 2:57 pm

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