Even It Up!

Shifting the balance for jobseekers

What employers forget: the candidate is the new consumer

with 3 comments

Word Of Mouth, Buy And Tell (or WOMBAT as Even It Up! likes to fondly call it!)  is a very powerful mechanism for getting people to buy or use your product or service.

It works like this:

Jane (or Joe – gender is interchangeable) goes into a business to buy a product or service.  The overall experience is so fabulous that she tells all their friends, family and work colleagues.  All up, these people number in their hundreds.  Jane has a blog and a website, and talks about her wonderful experience as a consumer with this particular business, and the exposure is instant and global.  Jane’s personal experience means that the people she referred to this business have a credible, valid and reliable recommendation from someone they trust.  The reach is unlimited, and all without spending a cent on advertising or marketing.  

So what would happen if Jane had an awful experience?  Exactly the same, but if this business is spending big on advertising or marketing, then it’s all for nothing.  The point is, many businesses forget that the consumer still is king, and for whatever the reason, choose to treat them quite shabbily.

So what has all this got to do with employers and jobseekers?  Even It Up! thinks everything.

Firstly, a jobseeker that has a shabby recruitment experience WILL tell others (check out how many employers are now on the Even It Up! website and it’s only being up and running for a month).

Secondly, a jobseeker that has a shabby experience will often not deal with that organisation again, and they WILL tell others not to.

Thirdly, with all the upheaval and financial uncertainty in the world at the moment, it would make good businesses sense not to alienate consumers.  Businesses need all the dollars they can get, and if a jobseeker has a shabby experience, guess where he or she won’t be spending?

If you guessed your business, you’d be right.  The question is: can you really afford to treat jobseekers disrespectfully?

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Written by evenitup

January 15, 2009 at 7:53 am

3 Responses

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  1. WOMBAT – That is extremely clever Diane!

    Marie

    January 16, 2009 at 7:17 pm

  2. Great post and so true, word of mouth is everything!

    gerilwalton

    January 15, 2009 at 5:56 pm

    • WOMBAT is one of the easiest ways to build a business – and break it. Why is it that businesses seem to forget this? At Even It Up! we often shake our heads in disbelief at some of the stories we hear.

      evenitup

      January 15, 2009 at 6:53 pm


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