Even It Up!

Shifting the balance for jobseekers

Recruiting could be damaging your brand!

with one comment

The brand of a business is one of its most important assets.  It takes time to build, and must be nurtured, cared for and maintained by poeple who love it.  Once damaged, it can be very hard to regain ground.  Think of a business brand as a luxury car.  You worked hard for it and you are incredibly proud of it because you know how much it’s worth.  You wouldn’t let just anyone drive it. 

So why is it that businesses hand their employer brands over to third parties like recruitment companies?  Recruitment companies are notorious for dealing with candidates in a shabby fashion.   Many people won’t even apply for a job – even one they want, with a company they want to work for – if it’s being advertised through a recruitment company.

Don’t believe us?  Here are a selection of sites where overwhelming numbers of people have had negative experiences:

It seems that most people feel that recruitment companies are staffed by glorified salespeople on a power kick.   They have little or no empathy or compassion for the jobseekers they deal with, which is very concerning given the high stakes environment in which they operate i.e. people’s lives!

Employers, would you want this sort of person driving your Mercedes? 

No.  We didn’t think so.

Written by evenitup

December 5, 2008 at 12:00 pm

One Response

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  1. […] We thought it might be really handy to give you a checklist that tells you exactly what jobseekers hate in the whole looking-for-a-job process.  If you take note of these things,  and do something about them, you will end up on the Even It Up! website as a wonderful recruiter instead of a poor one.  (If you don’t know why this is important, read our post on employer branding) […]

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